Digital Marketing Events for Media and Digital Content Companies

How to reach your target audience online

Honeycomb – Creative Works presents a series of half day seminars in digital marketing best practice for media and digital content companies. This highly-focused series of seminars is designed to help you understand current trends and learn up-to-the-minute methods to optimise your online presence. You’ve done all the work, produced all your great content, now make sure that you tell the world and reach your target audience wherever they are.

These events are free of charge to attend. Places are limited so please register online in advance to secure your place.

Registration and Networking Lunch 1pm

Seminar 2pm – 5pm

Who should attend?

Owner-managers, sales managers, marketing managers and operations managers in film, broadcast, ICT, design, AV production, animation, games, music companies.

Planning a digital marketing strategy for a media business

This event will help you to build an effective and realistic digital marketing plan, beginning with factors such as brand identification and consistency and moving rapidly into search marketing, content optimisation, social media strategy and developing and converting sales leads. The marketing plan will take into account resource limitations of smaller companies. The plan will be focussed on strategies appropriate for a content-driven business.

Locations and Dates

Sligo
Wednesday 21 May 2014
Information and Booking
Coleraine with Causeway Enterprise Agency
Thursday 22 May 2014
Information and Booking
Derry/Londonderry with Enterprise North West
Thursday 29 May 2014
Information and Booking
Dundalk
Thursday 5 June 2014
Information and Booking

About your trainer

Joanne Casey has over 9 years' experience working on digital marketing campaigns specialising in search strategy, conversion optimisation, econometric modelling, website analytics and usability. She has executed and managed many large scale campaigns across the UK and Ireland for clients including TV3, O2, Vodafone, P&G, Siemens, Sage and Kraft. Joanne is a regular speaker at digital and analytics events across Ireland and the UK.

Digital marketing for video

This hands-on training event will help you to promote your products and services using video through appropriate search marketing strategies. For those companies with video product, there will be a discussion on discoverability and monetisation of video content.

Locations and Dates

Letterkenny
Wednesday 28 May 2014
Information and Booking
Omagh with Omagh Enterprise Company
Wednesday 4 June 2014
Information and Booking

About your trainer

Prior to Glowmetrics, Lisa Kelland worked with top digital agency The Web Bureau, Digital Agency of the Year at the 2013 DANI Awards. Lisa has vast experience as a practitioner and in delivering training in areas such as SEO, email marketing, and social media to a range of B2C and B2B clients. Lisa has a BA in Ancient History and Philosophy from Queen’s University Belfast and an MSc in Communication, Advertising and PR from University of Ulster.

Building communities on social media

This event will begin with an overview of global trends in social media, emerging apps and new platforms. It will be a practical course covering community building, best practice and social strategy for platforms including Twitter, Facebook, Instagram, Vine and Pinterest. Best practices in social media advertising will be treated.

Locations and Dates

Leitrim
Wednesday 11 June 2014
Information and Booking
Derry/Londonderry with Enterprise North West
Wednesday 18 June 2014
Information and Booking

About your trainer

Michael Wilson has worked for Electronic Arts and MSN. Prior to his current role at GlowMetrics, Michael was Social Media Analyst with Channel 4 where he introduced a range of social media communication channels, analytics and monitoring services. He was shortlisted for the Social Media award at the Marketing Week 'Data Strategy Awards 2014'. Michael also works as an independent music promoter and as a freelance journalist, writing for organisations such as BBC NI, UTV and Culture Northern Ireland.

Web analytics in your content marketing strategy

This event will help you to analyse traffic to and build your site around latest best practice in SEO. You will learn how to develop actionable insights from that traffic and develop a content marketing strategy around your site goals.

Locations and Dates

Derry/Londonderry
Wednesday 25 June 2014
Information and Booking
Newry with Newry and Mourne Enterprise Agency
Wednesday 2 July 2014
Information and Booking

About your trainer

Joanne Casey is the Managing Director of Glowmetrics, a digital marketing agency. She has over 9 years’ experience working on digital marketing campaigns specialising in search strategy, conversion optimisation, econometric modelling, website analytics and usability. She has executed and managed many large scale campaigns across the UK and Ireland for clients including TV3, O2, Vodafone, P&G, Siemens, Sage and Kraft. Joanne is a regular speaker at digital and analytics events across Ireland and the UK.

The small print

There is no charge to attend. We will request that you sign in to confirm your attendance on the day.

Honeycomb Creative Works events are available to participants living and/or working in the Interreg IVA region. When you sign up, please make it clear from your address that you either live or work in one of the following areas to attend these events: NI ex Greater Belfast, Border counties of ROI (Louth, Cavan, Monaghan, Sligo, Leitrim, Donegal), Western seaboard of Scotland (Lochaber, Skye and Lochalsh, Arran and Cumbrae and Argyll and Bute, Dumfries and Galloway, East Ayrshire and North Ayrshire mainland and South Ayrshire)

Please be aware that Honeycomb Creative Works events are not available to those living and/or working in Belfast, Carrickfergus, Newtownabbey, Lisburn, Castlereagh or North Down.