This event will help you to analyse traffic to and build your site around latest best practice in SEO. Participants will learn how to develop actionable insights from that traffic and develop a content marketing strategy around your site goals.

This event is free of charge to attend. You must sign up online in advance to secure your place.

Registration and Networking Lunch 1pm

Seminar 2pm - 5pm

Please bring your own device, PCs are not provided.

Workshop outline

Overview of web analytics

• The benefits of web analytics
• Who are the main players in the market
• How a web analytics package works
• Getting set-up on web analytics
• The main metrics and the ones to watch

Tracking and Set-up of Goals for your content marketing strategy

• Setting up and using goals to measure content performance
• Setting up and using funnels for content that drives sales

Getting actionable insights from reports to help support a content marketing strategy

• Geo-targeted content for optimising international reach
• Building for customer device usage
• Analysing SEO performance: The hard outcomes
• Building a search strategy
• Understanding the user behind the keyword
• Tracking video performance via a web analytics package
• Analysing content navigation
• Building content based on user expectation
• Site speed importance and how to measure content speed
• Remarketing through Google Analytics

Continual reaping of insights

• Dashboards
• Advanced Segments
• Intelligence Alerts

The marriage of marketing, data and technology

• The crystal ball of SEO
• How data analytics & technology is revolutionizing our lives
• The future of web analytics and its impact on content creation

Learning outcomes

1. Identify and understand the important metrics to look for when using a web analytics package.
2. Have a clear understanding of how to identify, set-up and use goals and funnels to assess content quality.
3. Produce better SEO and content reports that contain actionable insights that can be used to power a business.
4. Know how to seek opportunities for international market expansion.

Who should attend?

Owner-managers and sales, marketing and operations management in AV production, animation, games, ICT, music and film companies.

About your trainer

Joanne Casey is the Managing Director of Glowmetrics, a digital marketing agency. She has over 9 years' experience working on digital marketing campaigns specialising in search strategy, conversion optimisation, econometric modelling, website analytics and usability. She has executed and managed many large scale campaigns across the UK and Ireland for clients including TV3, O2, Vodafone, P&G, Siemens, Sage and Kraft. Joanne is a regular speaker at digital and analytics events across Ireland and the UK.

The small print

There is no charge to attend. We will request that you sign in to confirm your attendance on the day

Honeycomb Creative Works events are available to participants living and/or working in the Interreg IVA region. When you sign up, please make it clear from your address that you either live or work in one of the following areas to attend these events: NI ex Greater Belfast, Border counties of ROI (Louth, Cavan, Monaghan, Sligo, Leitrim, Donegal), Western seaboard of Scotland (Lochaber, Skye and Lochalsh, Arran and Cumbrae and Argyll and Bute, Dumfries and Galloway, East Ayrshire and North Ayrshire mainland and South Ayrshire)

Please be aware that Honeycomb Creative Works events are not available to those living and/or working in Belfast, Carrickfergus, Newtownabbey, Lisburn, Castlereagh or North Down.