This hands-on training event will help you to promote your products and services using video through appropriate search marketing strategies. For those companies with video product, there will be a discussion on discoverability and monetisation of video content.

This event is free of charge to attend. You must sign up online in advance to secure your place.

Registration and Networking Lunch 1pm

Seminar 2pm - 5pm

Please bring your own device, PCs are not provided.

Workshop outline

Best Practice

• An in-depth look at best practice for video creation in a commercial environment, taking into account aspects such as:
• Length
• Content
• Pricing

Using Video as part of a digital strategy

• Advantages of using video as part of your digital marketing strategy, including benefits for:
• SEO
• PR
• Customer relations

Video Distribution

• Getting your video in front of the right audience: Video content distribution, optimisation and promotion:
• Possible channels
• Optimisation process
• Video advertising campaigns through Search including YouTube

Monetising your videos

• YouTube Partner Program
• Taggled TV

Who should attend?

Owner-managers and sales, marketing and operations management in AV production, animation, games, ICT, music and film companies.

About your trainer

Prior to Glowmetrics, Lisa Kelland worked with top digital agency The Web Bureau, Digital Agency of the Year at the 2013 DANI Awards. Lisa has vast experience as a practitioner and in delivering training in areas such as SEO, email marketing, and social media to a range of B2C and B2B clients. Lisa has a BA in Ancient History and Philosophy from Queen's University Belfast and an MSc in Communication, Advertising and PR from University of Ulster.

The small print

There is no charge to attend. We will request that you sign in to confirm your attendance on the day

Honeycomb Creative Works events are available to participants living and/or working in the Interreg IVA region. When you sign up, please make it clear from your address that you either live or work in one of the following areas to attend these events: NI ex Greater Belfast, Border counties of ROI (Louth, Cavan, Monaghan, Sligo, Leitrim, Donegal), Western seaboard of Scotland (Lochaber, Skye and Lochalsh, Arran and Cumbrae and Argyll and Bute, Dumfries and Galloway, East Ayrshire and North Ayrshire mainland and South Ayrshire)

Please be aware that Honeycomb Creative Works events are not available to those living and/or working in Belfast, Carrickfergus, Newtownabbey, Lisburn, Castlereagh or North Down.