This event will begin with an overview of global trends in social media, emerging apps and new platforms. It will be a practical course covering community building, best practice and social strategy for platforms including Twitter, Facebook, Instagram, Vine and Pinterest. Best practices in social media advertising will be treated.

This event is free of charge to attend. You must sign up online in advance to secure your place.

Registration and Networking Lunch 1pm

Seminar 2pm - 5pm

Please bring your own device, PCs are not provided.

Workshop outline

Overview

• Why social?
• Current social media trends
• Social media channels:
  • Conversational: Facebook, Twitter, LinkedIn,
  • Video-based: Youtube, Vimeo, Vine
  • Image-based: Instagram and Pinterest

Essential elements of a (long-term) social media strategy

• Set your goals
• Define your audience
• Prioritise channels
• Find your voice
• Content, Conversation and Interaction
• Track everything
• Monetisation of content on social media

Best practice guidelines for:

• Content - topics, post lengths, image sizes, timing
• Conversation - how and when to respond
• Moderation - handling negativity and crisis situations

Social Media advertising

• How it works
• Setting budgets
• Targeting
• Tracking and reporting
• Advanced options - Twitter cards/Facebook conversions

Case studies of good and bad social media (within the creative/media industry)

New developments in social media

• Facebook algorithms
• New apps and platforms
• Trending social media channels

Learning outcomes

1. Identify the importance of social media and the difference between social media and traditional platforms.
2. Prepare and communicate a social strategy to target your audience on your chosen social media channels and know how to monetize your content on channels.
3. Create a content calendar relevant to your business with a clear understanding of your brand, tone and best practice.

Who should attend?

Owner-managers and sales, marketing and operations management in AV production, animation, games, ICT, music and film companies.

About your trainer

Michael Wilson has worked for Electronic Arts and MSN. Prior to his current role at GlowMetrics, Michael was Social Media Analyst with Channel 4 where he introduced a range of social media communication channels, analytics and monitoring services. He was shortlisted for the Social Media award at the Marketing Week 'Data Strategy Awards 2014'. Michael also works as an independent music promoter and as a freelance journalist, writing for organisations such as BBC NI, UTV and Culture Northern Ireland.

The small print

There is no charge to attend. We will request that you sign in to confirm your attendance on the day

Honeycomb Creative Works events are available to participants living and/or working in the Interreg IVA region. When you sign up, please make it clear from your address that you either live or work in one of the following areas to attend these events: NI ex Greater Belfast, Border counties of ROI (Louth, Cavan, Monaghan, Sligo, Leitrim, Donegal), Western seaboard of Scotland (Lochaber, Skye and Lochalsh, Arran and Cumbrae and Argyll and Bute, Dumfries and Galloway, East Ayrshire and North Ayrshire mainland and South Ayrshire)

Please be aware that Honeycomb Creative Works events are not available to those living and/or working in Belfast, Carrickfergus, Newtownabbey, Lisburn, Castlereagh or North Down.