Digital Content, The Digital Landscape And Artist Development

Across film and broadcast, music and interactive media, this event was a mix of panel sessions and a keynote led by industry specialists who provided a real life market analysis with a particular focus on interactivity, online and market trends for the future. Understanding your market, keeping across trends and recognising what needs exist all contribute to an acute market awareness, which is crucial for the success of any business. The panels covered Artist Development, Getting Your Digital Content Out There and a Keynote With Neil Cartwright on Future Trends

Summary of Trade Event - Fort William

More than 50 people took part in a Honeycomb Creative Works event in Fort William discussing Artist Development, Getting Your Digital Content Out There and Future Trends.

Keynote Presentation: Neil Cartwright - Digital MediaFuture Trends

From humble beginnings as Sony Music's first ever Webmaster, Neil Cartwright has built Million Media into a multi-disciplinary digital marketing company. He took to the stage in Fort William to reflect on 15 years of incredible change in the creative content industry as a whole.

Interview with Neil Cartwright, Million Media

Neil's journey into the digital space started with Sony Music in the 90s as their very first 'webmaster'. His company Million Media produces and publishes content across almost every platform.

Nick Lockey - Maverick TV

Nick has worked on everything from Embarrassing Bodies to the X-Factor and shares his insight into the growing world of multi-platform production with particular attention to getting your foot in the door. Recorded in September 2014 at West Highland College UHI, Fort William.

James E Marks - Screenage Renegade

James has moved from a background in film production to working with the new generation of YouTube vloggers and creators. His interest in disrupting traditional media is balanced with an appreciation of the new financial models of online content.

Joe McAlinden - Singer/Songwriter

Joe McAlinden has performed and written with the likes of Teenage Fanclub, Rod Stewart and Edwyn Collins as well as producing work for the BBC and Sky TV. He discusses growing up with music, building a career and engaging with new media. Recorded in September 2014 at West Highland College UHI, Fort William.

Helen Chalmers - The Wickerman Festival

Having started her career in the agriculture sector, Helen now co-ordinates the infrastructure and talent for one of Scotland's best-loved festivals. She discusses what attributes she seeks in recruiting new talent. Recorded in September 2014 at West Highland College, Fort William.

David Thomson

Ludometrics are an award-winning games development company and licensed developer for PS Vita, Nintendo DS & WiiU and Xbox One. Managing Director, David Thomson talks about collaboration, his route into industry and finding your superpower. Recorded in September 2014 at West Highland College, Fort William.

Ally Gray - EmuBands

EmuBands is a distribution service for unsigned artists and musicians. Speaking at a Honeycomb Trade Event in Fort William, Managing Director Ally Gray looks at the challenges of starting a new business in the music industry as well as working remotely from a rural location. He also offers advice for newcomers to the industry. Recorded at West Highland College UHI, Fort William in September 2014.

Aaron Fortson - Attendee (Music Producer)

Aaron travelled from Oban to Fort William to take part in the Honeycomb Trade Event at West Highland College UHI.

Kevin Irvine - Attendee (MC/Rapper)

Kevin studied Music Production and is keen to redevelop his understanding of the creative industries in the new digital space.

Scott Remy - Attendee (Video Editor)

Scott is starting a video production company in the Highlands and looking for advice and networking opportunities.